Impact of the Internet on our lives: Male and female personal perspectives

Gender differences in Internet access and usage have been found in a number of previous investigations. The study reported here extends this work by providing an analysis of the impact of the Internet on men’s and women’s lives. A content analysis of 200 postings from men and 200 from women, on the topic of ‘‘Has the Internet changed your life’’ invited by a news website, was undertaken then examined for gender differences. Results showed more women’s postings mentioned having made new friends or having met their partner, renewing old friendships, accessing information and advice, studying online, and shopping and booking travel online, while more men’s postings mentioned that the Internet had helped or given them a career, positive socio-political effects, and negative aspects of the technology. The results are interpreted as supporting the view that the Internet represents an extension of broader social roles and interests in the ‘‘offline’’ world. 2007 Elsevier Ltd. All rights reserved.